Lisa McAuley: why there’s room in the luxury market for Silver Muse

Portrait Lisa McAuley.

At Silversea we were proud to launch our ultra luxury new flagship, Silver Muse, in April this year. The addition of Silver Muse will expand Silversea’s fleet to nine ships, and will once again significantly raise the bar in the ultra-luxury cruise market with a wealth of enhancements to the onboard experience, while satisfying the uncompromising requirements for comfort, service and quality of the world’s most discerning travellers.

Silver Muse adds to these hallmarks by providing guests with an evolution of a product that feels both familiar, yet innovative and modern.

The culinary offering on board adds to the complete luxury experience of Silver Muse, comprising eight restaurants serving a wide range of culinary concepts and offering an unsurpassed dining quality at sea. Silver Muse features a seafood and grill eatery, Atlantide, and the Asian-fusion Indochine, along with Japanese-inspired Kaiseki and informal Italian bistro Spaccanapoli. Guests can also choose to dine at the intimate Silver Note, grill their own fresh select cuts of meat or sh at Hot Rocks, visit La Terrazza or indulge in a dinner at La Dame – the only Relais & Chateaux restaurant at sea.

To those who believe that there is an over-saturation of the luxury market, I would say that there is luxury and then there is ultra – all inclusive – luxury. Silversea di erentiates itself from many other cruise brands by offering a complete luxury experience.

Our forward bookings are strong across the fleet and the industry is performing well. Guests demand the ultimate experience when booking a luxury travel cruise and Silver Muse will not only meet but surpass guest expectations. Onboard gadgets are not the way forward for most guests, many of whom look to the future wanting a more bespoke and tailored service that offers an unforgettable experience.

ss6519When it comes to enticing new customers to the world of luxury cruise agents can highlight the distinctive selling point of Silversea offering complete all-inclusive luxury across the entire eet on every voyage.

A notable point for agents looking at selling Silver Muse is the fact that the new ship will call at 34 countries, 130 ports and a remarkable 52 Unesco World Heritage Sites in 2017 alone – an unrivalled cultural experience.

Thirteen European ports of call alone boast Unesco sites, including the Cinque Terre in Liguria, the historic centre of Rome, the archaeological site of Olympia and the Tower of Belém in Lisbon.

Following the Mediterranean tour, Silver Muse will make its first ever transatlantic crossing, with North American Unesco highlights including the historic district of Old Quebec in Canada and the iconic Statue of Liberty in New York City. Even while on the move, Silver Muse’s Unesco adventures don’t stop as it is due to pass through the Panama Canal on October 18.

Silver Muse will offer all-suite accommodation, with the highest number of large suites in the fleet

On arrival in South America, World Heritage Sites at the ancient Chilean port in Valparaiso and the Carioca Landscapes of Rio de Janeiro are certain to delight, with an intoxicating kaleidoscope of colour thrilling the senses with man-made and natural wonders.

Silver Muse will offer all-suite accommodation, with the highest number of large suites (Silver, Royal, Grand and Owner’s) in the fleet, and greatest number of connecting suites for families and friends. Silver Muse offers a welcoming blend of spaciousness, luxury and comfort, where guests can feel immediately at home. Suites range from the Classic Veranda Suite, with 36 square metres of luxurious living space, to the two-bedroom Owner’s Suite, a stylish apartment suite offering both space and comfort at 129 square metres.

Of special note is the increased number of Silver Suites, with 34 now available across three top decks, and the addition of new two-bedroom Silver Suite configurations, each measuring 104 square metres.

Lisa McAuley is the managing director of Silversea, UK & Ireland

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