Abta is to host a new one-day conference for tour operators and travel agents who want to sell more holidays to solo travellers.
There will be talks from Saga Holidays, STA Travel and Intrepid, among others. One of the speakers, Ant Stone, marketing director for G Adventures, said: “Whether it’s land or sea, we are seeing solo travellers making up over 60 per cent of bookings. This is a market that we believe should be celebrated, not restricted, which is why we don’t charge solo supplements and design our tours to build a community of travellers.”
Victoria Bacon, the director of brand and business development at Abta, added: “This conference will explore the trends within the solo travel market and will help delegates develop a better understanding of the needs of this group.
Expert speakers will share their experience of connecting with the solo traveller and how to tailor your holiday product and services to them.
There are huge sales opportunities for travel businesses with this group of customers.”