Advantage to launch cruise magazine

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Advantage Travel Partnerships has announced it is launching a cruise magazine for members to distribute to their customers.

advantage-v2-with-bleedsExplore will incorporate features about up and coming developments in the industry, new destinations as well as interviews with industry experts.

It will be delivered with a covering note from the manager of individual Advantage members, giving them the scope to personalise it to their database.

The magazine will be published by Waterfront Publishing, the parent company of Cruise Adviser.

Anthony Pearce, director of Waterfront Publisher, said: “Explore is going to help improve the lives of Advantage members up and down the country. It means that independent agents will be able to have a bespoke magazine, written by some of the best journalists in the country, to use as a selling tool.

“Customers respond well to magazines – they make people feel like they are part of an exclusive club. Editorial coverage is proven to help convert sales, which is why it is such a benefit to Advantage members to have this title in their arsenal.”

 

Sam Ballard

Sam Ballard is the publisher of CRUISE ADVISER and has been writing about the cruise industry for a number of years. His CV includes the likes of shipping magazine International Cruise & Ferry Review and the digital publication Cruise News. He can be contacted on:sam@cruise-adviser.com.

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