AmaWaterways has announced the appointment of Jamie Loizou who joins the new UK team in Guildford as sales, marketing and digital director.
Loizou will oversee the company’s sales and marketing team and will define and implement strategy to raise brand awareness and deliver growth in the UK and European markets.
Loizou was previously head of marketing for Trafalgar, Insight Vacations and Uniworld, having previously spent nine years at luxury cruise specialist, Mundy Cruising.
“I am thrilled to be joining the AmaWaterways family at the start of this exciting new chapter” said Loizou. “I have always admired AmaWaterways’ consistent reputation for product innovation and finding new ways to drive our competitive industry forward.”
“Opening our own office provides us with a unique opportunity to develop sales in the UK and Europe and build on the solid foundations that have been laid to raise our brand awareness. I am looking forward to working with a great team focussed on developing long term strategic relationships with current and new trade partners.”
“Jamie’s strategic vision will provide the leadership and direction necessary to achieve our aggressive plans for growth and increased brand awareness. With such huge potential in the river cruise sector, I have every confidence that Jamie will play a key role in achieving our targets in this dynamic market,” said Stuart Perl, managing director of AmaWaterways.