Julia Lo Bue-Said, the CEO of Advantage Travel Partnerships, has been announced as the godmother of the AmaDouro, AmaWaterways’ upcoming ship.
Lo Bue-Said, who will be the line’s first British godmother, will bless the ship during a ceremony in Porto on April 12.
The AmaDouro will join sister-ship AmaVida on the Portuguese river.
“We are so pleased that Julia has accepted our invitation to be godmother to AmaDouro,” said Kristin Karst, executive vice president and co-owner of AmaWaterways. “A huge part of our success is due to our very important trade partners and Advantage has been incredibly supportive of us as we continue to grow our brand in the UK. Julia is therefore a welcome addition to our family of godmothers.”
“I am very excited to take on this role and truly humbled to be AmaWaterways’ first UK Godmother,” said Lo Bue-Said. “This honour comes during a milestone year as Advantage celebrates our 40th anniversary. AmaWaterways commitment to the UK trade is testament of the opportunities developing partnerships create, and we fully support their commitment to drive more business through our members.”
Stuart Perl, managing director of AmaWaterways UK added “Our UK office opened only two years ago, but in that time, we have built close relationships with the UK travel trade, increasing our brand awareness and leadership in the market. We have seen a 30 per cent increase in revenue from last year and nearly 40 per cent increase in forward bookings year-to-year. These achievements would not be possible without the incredible support we have received from our travel industry partners, and we are proud to have Julia as our first UK godmother.”