The Delight of the Danube
A deeper understanding of culture and what makes a country tick is the reason so many people choose to travel. Broadening the mind and stimulating all the senses as…
Emerald Waterways
Emerald Waterways
River Cruising: Are we missing the boat with Generation X?
As river cruising quickly becomes the preferred method of exploration for Baby Boomers, why is this innovative way to see the world struggling to attract Generation X (ages 32-51)?…
Scenic and Emerald launch agents rewards scheme
Emerald Waterways and Scenic have jointly launched an agent rewards scheme. River Rewards offers agents the opportunity earn points every time they sell a cruise from either brand. Points…
Winners revealed at Silver Travel Awards 2016
The Silver Travel Awards 2016 were held at the London Transport Museum in London last night. Silver Travel Advisor, the over 50s organisation, handed out awards to operators across the travel…
InFocus: Emerald Waterways
We take an in-depth look at the quickly expanding river cruise line and speak to brand manager David Winterton Emerald Waterways launched in 2013, but feels anything but a…
The Big Three: river cruises in Europe
While these cruises might not include everything, we would stress that on the whole they include a lot more than their ocean-going counterparts. A majority of shore excursions, drinks…
Emerald Belle damaged in shipyard fire
Emerald Waterways’ Emerald Belle has sustained “signifiant damage” after a fire broke out at the Den Breejen Shipyard in the Netherlands where it is under construction. Sister line Scenic…
Emerald Waterways to launch two new ships in 2017
Emerald Waterways has announced plans to launch two new ships, the Emerald Liberté and Emerald Radiance, in 2017. The river cruise line, which will add Emerald Belle this year, will…
Where next for cruise? David Winterton shares his predictions for 2016
Over the next seven weeks, seven industry experts will share their predictions for the coming year as part of our ‘Where next for cruise?’ series to mark the launch of Cruise Adviser’s Preview…
Ageless marketing: disregarding senior stereotypes
In my last article about the rising popularity of river cruising, I identified the 50-plus demographic as one of the key factors behind the industry’s exponential growth, writes David…
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