Sam Ballard joins Norwegian Cruise Line for a day around the travel agencies of the North West to celebrate the launch of the line’s European £99 flight offer
Norwegian Cruise Line have always turned heads in the cruise industry – but the latest slew of announcements means that they’re getting more attention than usual. With a fleet of new ships announced to at least 2027 – and no doubt more soon – as well as the decision to go Premium All Inclusive, it’s no wonder that Norwegian is now challenging the on-land resorts, rather than other cruise lines. We joined Kirsty Webb, the company’s business development manager, on the road to visit three agencies in the North West to deliver the line’s £99 flights message.
We started our day by visiting the newly refurbished Travel Village store in Blackpool. Jess Clayton said that the Norwegian Cruise Line £99 flights offer was a “big, bold campaign that we can really get behind”. The cupcakes didn’t go down badly, either.
The team at Thomas Cook in the Trafford Centre were very interested in the £99 offer – which includes departures from five regional airports. Amanda Tollerton also had a quick walk through of NCL-U, Norwegian’s agent portal, and learnt more about the six ships that will be in Europe next year: Jade, Spirit, Pearl, Star, Getaway and Epic.
The final stop of the day was the Cruise1st concept store in Salford’s Lowry Outlet. The space, which is filled with huge screens and equipped with virtual reality headsets feels more like an Apple store than a travel agency. Matthew Roberts, of Cruise1st, said that because 90 per cent of the company’s business was based around repackaging, it was the opportunity to get a pre-cruise stay in Rome that particularly interested him – a possibility because of flexibility around the flight departures.
Would you like the Norwegian team to visit your store? If so email firstname.lastname@example.org to book an appointment and hear about the line’s exciting new ships and offers