G Adventures acquires Swan Hellenic

Swan Hellenic

G Adventures has acquired Swan Hellenic, the former All Leisure Group brand.

John Warner, vice president of global sales, G Adventures, said the company was determined that the legacy of Swan Hellenic would continue.

“We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community. Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved.

The 60-year-old Swan Hellenic joins former stablemates Travelsphere and Just You, which both moved over to G Adventures after All Leisure went into administration.

G Adventures plans to restart operations at Swan Hellenic in 2018. Itineraries will be announced this summer.

Sam Ballard

Sam Ballard is the publisher of CRUISE ADVISER and has been writing about the cruise industry for a number of years. His CV includes the likes of shipping magazine International Cruise & Ferry Review and the digital publication Cruise News. He can be contacted on:sam@cruise-adviser.com.

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