Cunard joins Shine Rewards Club


Shine Rewards Club has welcomed a new member in luxury line Cunard.

The reward and recognition programme is dedicated exclusively to travel agents, who can now combine the points they earn from both Cunard and P&O Cruises and exchange them for a range of rewards. Points can be earned in a variety of ways, from making a Cunard Fare booking to completing training modules.

Cunard’s addition to the club means enhanced rewards from the cruise line’s brand partners, including Pickering’s 3 Queens Gin, Laurent-Perrier Champagne and Godiva chocolates, but the ultimate reward is a Cunard cruise. These join designer goods, experience days and technology products in the rewards up for grabs.

Travel agent partners are able to register for Cunard Shine Rewards Club now, and from December 3 they will be eligible to enter their Cunard Fare bookings to earn points.

Gary Anslow, Cunard sales director, commented on the enormous success of the programme since its launch and the positive feedback from agents. “[The programme] will increase awareness of our exceptional ships, itineraries and White Star Service, all of which set Cunard as the benchmark for luxury travel.”

P&O Cruises’ vice president of sales and distribution Alex Delamere-White said: “It’s great to see Shine Rewards Club welcome a new brand on board. We can’t wait to be collectively rewarding agents for their support and loyalty for both P&O Cruises and now Cunard. With more brands come more points, and more points mean more rewards for agents.”

In the past year, 10,000 agents have benefitted from Shine Rewards. Agents can register online at  

Cruise Adviser

Cruise Adviser is the leading cruise publication for the travel trade. The magazine contains insightful comment, features, cruise news and advice for those looking to sell cruise holidays. Uniquely aimed at front-line travel agents, two thirds of readers say the magazine has helped them make a sale.

Comments are closed.