Millennials show most interest in cruise

Millennials are the group that are most interested in taking a cruise, according to ABTA’s Holiday Habits Report.

The data showed that 25-34 were the age group most interested in taking their first cruise, followed by 18-24 year-olds.

ABTA also revealed that 77% of those who have been on a cruise would go on one again, it was revealed.

The Holiday Habits Report also found that:

  • 42% of people questioned had not been on a cruise, but were interested
  • 32% had not been on one and were not interested

Of all the reasons to take a cruise, the opportunity to visit multiple destinations was a reason cited by 80% of people, as opposed to 74% of people in 2016.

The report also found that 87% of respondents took a holiday in the 12 months before August 2017, the highest proportion since 2011.

Sam Ballard

Sam Ballard is the publisher of CRUISE ADVISER and has been writing about the cruise industry for a number of years. His CV includes the likes of shipping magazine International Cruise & Ferry Review and the digital publication Cruise News. He can be contacted

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