MSC Cruises has announced the launch of MSC MasterChef At Sea, a collaboration with the hugely popular cookery show.
The cruise line said the “unique immersive entertainment format” will be rolled out across the fleet from summer 2017.
Guests on board MSC ships will be able to test their cookery skills against other guests, with prizes for winners and runners up.
Participants will be challenged in pairs to create a dish from a box of mystery ingredients, which will be judged by the MSC Cruises’ executive chef based on presentation, taste and originality.
First prize is a dinner at the winner’s house or local venue with one of the MasterChef stars as a personal chef, a MasterChef collection of 50 exclusive recipes as well as the possibility to enter the official casting process for the MasterChef TV show.
Second prize is the chance to be part of the show’s audience, while dining in one of the restaurants featured in the show with three friends and the MasterChef collection with 50 exclusive recipes
Gianni Onorato, CEO of MSC Cruises, said: “One of the key distinguishing features of an MSC Cruises holiday is the wide range of entertainment options available throughout the day and night to meet the needs of guests of all ages.
“This latest addition to the onboard entertainment has been created in partnership with MasterChef, one of the world’s most well-known food lifestyle brands to help bring an experience for our guests that combines a global passion for food with immersive entertainment.
“In creating this experience, we have tapped into the motivations of those who watch the hit TV show MasterChef and brought them to life with this new offering – to be inspired, to be entertained and to learn.”
Frances Adams, global director of brands and licensing, Endemol Shine Group, which produces the programme, said, “We are delighted to collaborate with MSC Cruises, bringing a unique and authentic MasterChef experience to entertain new audiences around the world.
“MasterChef is a phenomenally successful global brand, which continues to grow in popularity, with a real appetite from fans of the series to engage with the brand off-air.”
For more information about MasterChef At Sea click here.
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