Why we need to embrace the growth of river cruise

Romantic Seine

Janet Parton copyIn recent years, river cruise has become the fastest-growing sector in the cruise industry, with many companies reinventing themselves and their product to attract a more diverse customer base. The result? River cruises are now firmly trending and it’s a truly exciting time for the industry.

Given the diversity of themed cruises, there is a real opportunity to attract new-to-cruise UK consumers

From culinary and Christmas-themed cruises to river holidays that feature increasingly diverse active adventures ashore; the availability of more enriching itineraries that allow customers to delve deeper into destinations is a winning formula. For customers sailing on France’s Rhône or Seine rivers, excursions can include activities such as hiking or biking through the Camargue Regional Nature Park or visiting the Normandy Landing beaches, while music-themed cruises on the Danube allow travellers to explore cities and towns once popular with composers like Mozart and Beethoven.

Given the diversity of themed cruises available, there is a real opportunity to attract new-to-cruise UK consumers who will be excited by the prospect of enjoying shore-based excursions that help them get under the skin of a destination. To achieve success in selling themed cruises, it’s vital that agents get to grips with the wide range of product offered by operators, be it trips tailored to suit a traditional cruise audience or those itineraries aimed at millennials or solo travellers.

Our Avalon Waterways programme offers customers a diverse and exclusive choice of specially packaged themed river cruise holidays with itineraries focused on music, golf, history, food and drink, art, nature, active discovery and Christmas – each providing customers with the opportunity to indulge their passions at no additional cost while enjoying a refined luxury holiday to some of Europe’s best destinations.

With shore excursions at every port of call led by Certified Local Guides and VIP access to must see sights included in the price, customers can really benefit from talking with these knowledgeable experts to help them get the inside track on the best ways to explore each location on their itinerary, be this through a guided tour or independent exploration.

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