Norwegian goes all inclusive

Norwegian Jade

Norwegian Cruise Line has announced that it is to go all inclusive for the British market from April 6, 2017.

The new programme, which has been trialled in Germany, is being launched with an April sale of £50 off each studio cabin, £100 off inside and oceanview cabins, and £200 off balcony, mini suite, suite and Haven bookings.

The new fares, which will increase, will include gratuities and alcohol – with a maximum price of $15 per drink. Water in staterooms, coffee and kids’ soft drinks will also be included.

Nick Wilkinson, senior director and general manager Northern Europe & MEA, Norwegian Cruise Line, added: “The launch of our product as Premium All Inclusive is a game-changer for the large ship ocean cruise market and it offers a wealth of opportunity for our valued travel partners. We have armed them with a powerful sales tool, helping to convert customers who may not yet have considered cruise as a holiday option, whilst also introducing new-to-brand cruisers to the Norwegian product. We know that our travel partners have seen an increase in enquiries for all-inclusive holidays, and our new pricing will continue to keep a cruise holiday with Norwegian in the equation.”

The company also confirmed that the all-inclusive price would be fully commissionable.

Guests booking into suites and the Haven will also receive an internet package, credit to spend on shore excursions and a speciality dining package.

Christian Boel, managing director UK, Europe, Middle East and Africa, said: “Norwegian has long been an innovator in cruise and the introduction of Premium All Inclusive takes our carefree, relaxed cruising style to a whole new level. A considerable number of what were once considered ‘extras’ are now taken care of including a large choice of premium drinks as well as service charges and gratuities. These newly included extras come on top of the many services that have always made a Norwegian cruise special, including the most exciting dining and entertainment scene at sea. Having already successfully launched in several European markets, I’m confident that our UK guests are going to love Premium All Inclusive too.”

Sam Ballard

Sam Ballard is the publisher of CRUISE ADVISER and has been writing about the cruise industry for a number of years. His CV includes the likes of shipping magazine International Cruise & Ferry Review and the digital publication Cruise News. He can be contacted on:sam@cruise-adviser.com.

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