U by Uniworld, the new river line for 21-45 year olds, has debuted its first ship in Paris.
The B set sail on its maiden voyage along the Seine River with top “influencers”, lifestyle media, travel agents and competition winners on board.
“We’re thrilled to make history with the launch of U by Uniworld and introduce a whole new generation to river cruising,” said Ellen Bettridge, president & CEO of Uniworld. “It’s very exciting to see this vision come to life and to have such influential, well-travelled young people onboard to experience it for the first time.”
The sailing followed a renaming ceremony led by the ship’s ‘Guardian Angel’ Petra Nemcova, a supermodel and philanthropist.
“It’s truly an honour to be named ‘Guardian Angel’ of The B ship,” said Petra. “For me, travel has always been a bridge – not only to the world’s most marvellous places, like Paris, but to the people that bring these destinations and attractions to life, and U by Uniworld will give young travellers the opportunity to be among like-minded people.”
Sailings on The B and U’s second ship, The A, begin in April 2018 with prices starting at £159 per person, per day.
The sailing comes as millennials were named as the group most interested in taking a cruise, according to ABTA’s Holiday Habits Report.
The data showed that 25-34 were the age group most interested in taking their first cruise, followed by 18-24 year-olds.
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