In pictures: The B, first ship of millennial cruise line U by Uniworld, sets sail

DCIM100MEDIADJI_0025.JPG

U by Uniworld, the new river line for 21-45 year olds, has debuted its first ship in Paris.

The B set sail on its maiden voyage along the Seine River with top “influencers”, lifestyle media, travel agents and competition winners on board.

“We’re thrilled to make history with the launch of U by Uniworld and introduce a whole new generation to river cruising,” said Ellen Bettridge, president & CEO of Uniworld. “It’s very exciting to see this vision come to life and to have such influential, well-travelled young people onboard to experience it for the first time.”

The sailing followed a renaming ceremony led by the ship’s ‘Guardian Angel’ Petra Nemcova, a supermodel and philanthropist.

“It’s truly an honour to be named ‘Guardian Angel’ of The B ship,” said Petra. “For me, travel has always been a bridge – not only to the world’s most marvellous places, like Paris, but to the people that bring these destinations and attractions to life, and U by Uniworld will give young travellers the opportunity to be among like-minded people.”

READ: How to get millennials on board
READ: 
Chris Townson becomes Uniworld boss

Sailings on The B and U’s second ship, The A, begin in April 2018 with prices starting at £159 per person, per day.

Four eight-day itineraries – The Seine Experience, Rolling on the Rhine, Germany’s Finest and The Danube Flow – will sail along the Rhine, Main, Danube and Seine Rivers.

The sailing comes as millennials were named as the group most interested in taking a cruise, according to ABTA’s Holiday Habits Report.

The data showed that 25-34 were the age group most interested in taking their first cruise, followed by 18-24 year-olds.

  • For all the latest cruise news, including ship launches, fam trips, incentives and new hires, click here
Cruise Adviser

Cruise Adviser is the leading cruise publication for the travel trade. The magazine contains insightful comment, features, cruise news and advice for those looking to sell cruise holidays. Uniquely aimed at front-line travel agents, two thirds of readers say the magazine has helped them make a sale.

Comments are closed.