Phillip Schofield, the television presenter, has been unveiled as Princess Cruises’ first UK brand ambassador.
He will travel on Royal Princess in the Mediterranean this spring and later again this year.
Schofield said “I am very happy to be working with Princess Cruises for my first ever cruise. They clearly take wine and dining as seriously as I do, so can’t wait to get onboard and experience it for myself. I also plan on being back onboard to try out the new Ocean Medallion later in the year.”
Tony Roberts, Princess Cruises’ vice president UK and Europe, said: “We are thrilled that Phillip Schofield is our UK brand ambassador. We know that with him onboard we can reach a whole new audience, who may have never considered cruising as a holiday option before.”
The company reported that 91% of 30-55 year olds recognised Schofield, with 75% of them saying he was one of their favourite presenters.