Royal Caribbean installs Google Street View

Allure of the Seas from Google view

Royal Caribbean International has become the first cruise line in the world to use Google Street View technology, allowing passengers to take a virtual tour of its mega-ship Allure of the Seas.

The innovative technology, called Google Maps Business View, is being used to provide potential future customers with an experience that’s the “closest they can get to actually being onboard”, according to company’s director of marketing.

“Business View allows people all over the world to explore a range of businesses and organisations in great detail in just a few clicks” said Deborah Schenker program manager at Google UK, “You can check out anything from restaurants to aircraft in Google Maps, and now for the first time you can sail the seas too with the first ever cruise ship coming on board.”

The technology means that guests will be able to see what the interior of the 5,400-passenger ship looks like, including its Royal Promenade, Central Park, Boardwalk and 22 restaurant.

The entire experience incorporates 20,000 images took eight days to complete.

“We’re thrilled to be at the forefront of the industry when it comes to delivering innovative consumer facing technologies, whether it be Roboscreens and digital shows on our newest ships or Google Street View technology on our website,” said Jo Briody, director of marketing & PR, Royal Caribbean International.

“Consumers go online to research their holidays and this is the closest they can get to actually being onboard. We are confident that once people get virtually immersed in Allure of the Seas’ various decks and features thanks to Google Street View technology, they’ll be eager to experience the real thing.”

See the viewer here: http://www.royalcaribbean.co.uk/royalview

 

 

Sam Ballard

Sam Ballard is the publisher of CRUISE ADVISER and has been writing about the cruise industry for a number of years. His CV includes the likes of shipping magazine International Cruise & Ferry Review and the digital publication Cruise News. He can be contacted on:sam@cruise-adviser.com.

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