Tony Roberts has been appointed vice president for Princess Cruises, UK & Europe.
Roberts, 40, replaces Paul Ludlow who joined P&O Cruises as senior vice president, sales & marketing in the recent restructure at Carnival UK.
Jan Swartz, president at Princess Cruises, said: “I am delighted to appoint Tony to this pivotal role for Princess Cruises. His wealth of experience, including delivering successful projects in partnership with a wide range of stakeholders, means he is ideally placed to lead us in the UK and in Europe.”
Roberts has worked for Carnival UK for the past 15 years, most recently as director of technology partnering. He said: “It is an honour to be appointed to such a prestigious role, particularly as Princess is thriving in the UK and Europe markets. I will make certain we continue to succeed at every level, as well as ensuring that our guests’ experience is second-to-none from the moment they decide to travel with Princess.
“I look forward to working with the Princess teams across the globe as well as with those in Carnival UK.”
Paul Ludlow added: “Princess is in good hands with Tony and it is a pleasure to hand over to him. He and I will ensure that collaboration between Princess and P&O continues to underpin our activity in order to enhance our position in the global cruise market.”