Andrew Flintham, the managing director of Tui UK & Ireland, has reaffirmed the company’s commitment to the high street.
In an interview with ABTA Magazine (page 24), Flintham revealed that 20 per cent of customers who book online still come in to stores. Adding that the company doesn’t “currently credit the wider influence that our retail estate creates”.
Tui has a retail network of about 600 stores. Flintham explained that having a company on the high street generates a certain amount of brand recognition, citing the example of First Choice’s rebrand to Thomson in 2011; “People no longer had a reason to know who we were,” he said.
“In the future, you could have stores where a customer books their own holiday and you have people who are there for advice. The stores fulfil a really broad role. I’m not sure anyone really knows what that will be going forward.”
Tui has also published its 2017 Sustainability Report, which revealed that its airlines are 24 per cent more fuel efficient than its competitors. Its cruise line reduced CO2 emissions by 5.5 per cent.
Tui is aiming to deliver 10 million ‘greener and fairer’ holidays per year by 2020. Last year it achieved 8.3 million with 80 per cent of Tui hotels achieving some form of sustainability certification.
Flintham added: “We are committed to delivering our Better Holidays, Better World strategy in the UK and we are delighted our airline is ranked as the most carbon-efficient in the world. The delivery of 16 new Boeing 737 MAX by the end of 2020 will further reduce the carbon intensity of our operations.” ABTAmag.com