Viking has chosen the youth cricket and disability sports charity, the Lord’s Taverners, as its official charity partner for 2018.
The cruise line will be working alongside the charity on fundraising initiatives to raise vital funds to give disadvantaged and disabled young people the chance to engage in sport and recreational activities, it said.
Wendy Atkin-Smith, managing director for Viking said: “We’re delighted to be supporting the Lord’s Taverners charity, and to be a part of the wonderful work it does in giving young people a sporting chance. It really is a worthwhile cause, which gives young people with disabilities the chance to strive in the sports they are most passionate about.
“Viking will be working with the Lord’s Taverners charity to help raise funds through events, creative partnerships and internally to maximise as much support as possible for such a deserving charity.”
Viking has supported the Lady Taverners fundraising Christmas lunch for the past two years, and having been inspired by the work achieved at the event and by the charity overall, is looking forward to being part of making a difference and supporting some of the most marginalised and at-risk young people in the UK.
Perry Norton, head of corporate partnerships for the Lord’s Taverners, said: “We are absolutely thrilled to be chosen by Viking to be its official charity partner for 2018.
“Our programmes allow thousands of disadvantaged and disabled young people to take part in sport and the support of Viking will allow us to help even more.
“We are coming up with some really creative and innovative ideas to maximise the partnership, so watch this space!”