Viking has appointed two new trade sales executives.
Gemma Bradwell has responsibility for the north of England and Sabrina Piscioneri will look after the south.
Bradwell and Piscioneri, both from travel agency backgrounds, will support current managers in the regions with agent training programmes, events and promotional activity, the company said.
Neil Barclay, Viking head of sales said: “We are delighted to welcome two new executives to the Viking trade sales team. As Viking and our fleet continues to grow, so too does our investment in the trade.
“Both Bradwell and Piscioneri’s experience will be key in assisting travel agents to expand their understanding of our cruises and help them feel better equipped to sell Viking Cruises, demonstrating our ongoing commitment to the travel trade.”
Piscioneri said: “Having worked in the travel industry for a decade, I’m really excited to be taking on a new challenge with Viking Cruises, and to be part of an industry that I’m really passionate about.”
Bradwell said: “I cannot imagine working in another sector so dynamic and rewarding. I look forward to being part of the Viking team and working with its affiliated partners”.
Viking added that its plan to boost support for the trade meant more engagement through trade marketing channels such as Madefortrade.co.uk, its dedicated website for agents, and Hei!, a trade magazine.