Young people are considering a cruise in ever increasing numbers, according to ABTA’s latest Holiday Habits Report.
More than one in 10 18-34 year-olds, 12%, are looking to take a cruise in the next year. That compares to 11% in 2017.
The number of young people who are open to the idea of taking a cruise has increased by 3%, to 53%. Of the overall market, 58% of people are interested in taking a cruise.
The overall market has grown 1% – with the number of respondents taking a cruise holiday increasing to 8%. 39% of respondents who had not been on a cruise were interested in taking one.
Victoria Bacon, director of brand and business development, said: “The cruise industry is adapting to the changing demographics and demands of holidaymakers. Young people are showing a significant interest in cruise holidays and companies are investing in tech upgrades to appeal to this next generation of holidaymakers, with many capitalising on new technology and fast Wi-Fi across their fleets.
“On board preferences are changing too, with the quality of food and drink now the number one priority, and many companies are reflecting this by offering menus curated by Michelin star chefs and wider ranges of cuisine to cater to evolving tastes.”