Cruise lines start to target 32% of guests waiting for vaccine

The cruise sector can begin to target the 32 per cent of Britons with an interest in cruise who have said they  are waiting for vaccine before travelling, a new report says.

Propensity to cruise still exists as 33 per cent of those who favour a cruise holiday plan to travel within Europe in the next seven-12 months and 32 per cent outside of Europe once they have received the vaccine, according to a survey.

The UK Travel Intelligence Report found that, in a post-lockdown climate, 25 per cent of the UK public continue to pursue their holiday plans over the next 12 months. Based on geographical regions, the study showed that 22 per cent of people who live in the South East of England are more likely to cruise, followed by 17 per cent in the Midlands and 13 per cent in the North West.

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Despite the effects of the Coronavirus pandemic, 47 per cent of people who book cruise holidays said their travel budget in 2021 will be the same as in previous years. However, research shows that travel offers will frequently determine bookings with 37 per cent of those who cruise being tempted by deals.

The report was compiled by Lotus, the London-based travel communications agency, and powered by Travellyze. The survey was carried out by a strategically representative cross section of the UK population (3,000 sample size) in the context of Covid-19.