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75% of past guests would cruise again, says Clia

Clia research has revealed that 75 per cent of people who have been on a cruise before would sail again.

The research, which surveyed 500 UK respondents who had all been on an international holiday in the last two years, was compared against a similar study in Autumn 2019.

When asked the question ‘how likely would you be to take a cruise in the next two years?’ in Autumn 2019,  79 per cent said ‘very likely or likely’.

For those who haven’t yet cruised, when asked ‘how likely would you be to go on a cruise in the future?’, in Autumn 2019, 71 per cent said ‘very likely or likely’. In Spring 2020, this figure was 66 per cent.

Andy Harmer, Clia UK & Ireland director, said: “Our findings show a remarkably small divergence in responses between these times and suggest a very modest shift in sentiment. This could be largely due to cruise guests understanding the industry’s commitment to their health and safety. We will continue to work to earn that trust as we work through this global crisis, putting public health and safety at the heart of our response.”

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