A-Rosa launches second dedicated UK brochure

A-Rosa has launched its dedicated UK brochure for 2024/2025 in time for Peaks.

The brochure, which has an exclusive trade call to action, will be the second Peaks brochure produced by A-Rosa as it looks to invest further in the UK market.

Lucia Rowe, managing director at A-ROSA River Cruises said: “We knew we wanted to launch our 24/25 brochure earlier than last year and I’m delighted that it will be with agents ahead of the busy January sales period. Our first ever dedicated UK brochure last year was so well received by agents and their customers and we know agents will love this one too.

The brochure includes two brand new itineraries as well as the two new ships on the Rhine, which start sailing in 2024.

Once again, the brochure features bespoke ATOL protected packages including flights or rail and pre/post stays that can only be booked by travel agents, through A-ROSA Packages.

Copies are currently being sent out to key agents and can also be ordered by emailing hello@arosa-cruises.co.uk.  A digital version is already available to view on A-ROSA River Cruises’ UK website for those agents who want a sneak peek or prefer to do everything online.

To celebrate the launch, A-ROSA has launched a special ‘Where’s Frosty’ Christmas competition to win a five-night Christmas markets river cruise for two in 2024. Frosty Waffles, the naughty A-ROSA elf is hiding somewhere in the brand-new digital version and any agent who finds him will be entered into a prize draw to win! Simply email the page number he is on to ifoundfrosty@arosa-cruises.co.uk and a winner will be picked at random from all the entries on 23 December.

“We hope agents will engage with our fun, pre-Christmas digital campaign, whilst their physical copies make their way to them. Who doesn’t love a game of festive hide and seek with a naughty elf! They should also keep an eye out for our peaks campaign which will launch soon.”