A-ROSA River Cruises launches first UK website

A-ROSA River Cruises has launched a brand new website (www.arosa-cruises.co.uk) for the UK market designed to support travel agents and the line’s UK tour operator partners.

The website details all the destination and cruise information needed to sell A-ROSA’s international products in the UK. The sections are broken down into Rivers; Cities; Experiences; Why A-ROSA?; and Contact Information.

Intended as a resource and a source of inspiration, the website has a section with information on each river, what there is nearby to see, things to do while cruising and details of the international cruises available. It also details the key cities and towns that A-ROSA ships visit, what there is to do and which itineraries visit them.

In the “Experiences” section of the website, agents will find details of the optional excursions available to book on board for each cruise. As the family market is a key area for A-ROSA, the site also allows visitors to search for special family cruises that feature an on board kids’ club.

The “Why A-ROSA?” section includes information on the line’s USPs, including sustainability, flexibility, premium all-inclusive and multigenerational river cruising.

The website will feature details of every international departure until the end of 2021, meaning that any agents or tour operator partners forward planning for 2021 can find details of all possible sailings.

The website is not bookable as A-ROSA River Cruises only sells through agents and trade partners in the UK. Instead it points visitors to its partner brands including: Newmarket Holidays; Shearings Holidays; SAGA Holidays; Titan Travel and Andante Travels. There are also offers from the partners under this section.

Lucia Rowe, managing director of A-ROSA River Cruises UK & Ireland said: “Agents have been asking for a dedicated website aimed at the UK market for some time now and I am delighted that we have now achieved this. The site is crisp, clean and focuses exclusively on our international products on sale in the UK, something we haven’t been able to offer before. It allows us to offer agents and our tour operator partners an easy-to-use search facility so they can quickly find a cruise itinerary, destination details or explanations of our USPs. Our product is designed to be different from the rest and we hope that going forward both agents and our trade partners will use it as an information source when researching our products.”