Agents can now book A-ROSA River Cruises via Travel 2’s dedicated cruising segment, Cruise Plus by Travel 2, enabling them to book the line’s entire international programme for 2020 and 2021. The operator will combine A-ROSA’s cruise itineraries with flights and transfers, so agents can book a fully rounded package with ATOL protection.
A-ROSA River Cruises will be featured in Cruise Plus by Travel 2’s new Luxury, River and Expedition brochure launching soon, as well as its mini brochure being created for the January peaks.
The line is also working with Cruise Plus by Travel 2 to educate its staff on how to sell the product. Plans include collaborative fam trips; staff training and ship visits; and staff competitions. Staff will also be able to take advantage of special staff rates.
Lucia Rowe, managing director of A-ROSA River Cruises UK and Ireland, said: “This new partnership means that agents will have yet another tour operator to choose from when selling A-ROSA. Furthermore, as Cruise Plus by Travel 2 is a B2B business that communicates solely with agents, it further reinforces our commitment to sell only via our trade partners.
“This exciting development will strengthen our FIT sales and is the first step for us towards growing this lucrative market. It will open up our entire portfolio to UK agents, making the product more accessible than ever before.”
Mark Henderson, senior product and commercial manager – specialist product Travel 2 and Good Medal, said: “We are excited to be working with the team at A-ROSA River Cruises, opening up an even wider product breadth for our agent partners.
“Cruising continues to be a stand-out success of our business and over the last 12 months Travel 2 has put real effort into further developing the offering. We’ve invested in new staff, signed up many new operators and are committed to getting the training right for our colleagues.”