A&K reveals Crystal brand refresh

A&K reveals Crystal brand refresh

Luxury line is being brought back to life

A&K Travel Group has revealed the new branding for Crystal Cruises following the acquisition last year.

The luxury cruise line will now go under the moniker Crystal – Exceptional at Sea.

Both Crystal Serenity and Crystal Symphony have been refurbished with larger cabins, reducing overall capacity on both ships.

Jack Anderson, president of Crystal, said: “I am delighted to announce that Crystal is reborn, with Crystal Serenity and Crystal Symphony reimagined and enhancements made to every part of our guests’ journeys.”

The line said its “new era” begins with an updated website and branding, while Crystal Serenity and Crystal Symphony have been refurbished with larger cabins, reducing overall capacity on both ships.

Nine dining options are available to guests on board each ship, and the line said it will host a series of guest chefs connected to the destinations visited.

Both vessels also feature six bars, a spa, a fitness facility and a pool.

The line has also released its 2023 and 2024 schedules, with itineraries in the Mediterranean, northern Europe, Canada and New England, Alaska, the Caribbean, the Middle East, Asia, Australia and New Zealand.

Crystal Serenity will embark on its first sailing from Marseille on July 31, visiting Cannes, Monte Carlo, Portofino, Calvi, Barcelona, Ibiza, Cartagena, Malaga, Portimão and Lisbon.

The lead-in price for the 13-night itinerary is £5,600.

Crystal Symphony’s first sailing will depart from Athens on September 1, stopping in Santorini, Patmos, Kos, Izmir and Istanbul.

The seven-night itinerary starts at £2,900.

Anderson praised the “memorable experiences” Abercrombie & Kent staff have planned for all destinations the line will visit, saying guests are “guaranteed beyond the guidebook access”.

“A&K is well known for its ability to open doors closed to most, with exclusive access, the world’s leading guides and meticulous organisation,” he said.

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