AmaWaterways recognises agents with new monthly appreciation award

AmaWaterways, the luxury river cruise line, has announced the launch of the AMA Awards (AmaWaterways Monthly Appreciation Awards), designed to thank UK travel agent partners and reward those who go above and beyond in their dealings with clients, business partners and colleagues.

Each month, the company will recognise an individual travel agent who shares AmaWaterways’ core values of Passion, Positivity, Personal Interaction, Partnership and Pioneer Spirit. The special AMA Award celebrates these values and will be personally delivered and presented by their Business Development Manager.

At the end of the year, the monthly winners will be invited to join the AmaWaterways team for an AMA Awards VIP lunch and one agent who best embodies AmaWaterways’ values will be chosen to receive a complimentary seven-night European cruise for two people in recognition of their outstanding efforts.

“Central to our business is showing our appreciation and support for the wonderful work our travel partners do all year round,” said Andrea Stafford, Sales Director. “However, when an individual goes the extra mile, we want to be able to shine a spotlight on them and express our gratitude for their passion and hard work. We have so many fantastic agents offering their clients an exceptional level of service, so there will be a huge number of worthy candidates each month.”

As a thank-you for their on-going support, AmaWaterways reward their travel partners throughout the year with FAM trips and a wide range of incentives, including the perennially popular ‘Sell Five, Sail Free’. The company also offers extensive sales support with a dedicated travel agent portal, regular webinars and a range of co-branded marketing tools.