Ambassador Cruise Line launches

Ambassador Cruise Line launches

Tickets for its inaugural no-fly cruises go on sale in June, starting with a maiden short-break cruise to Hamburg in April 2022.

The first new British cruise line since 2010, Ambassador Cruise Line, has launched.

Tickets for its inaugural no-fly cruises go on sale in June, starting with a maiden short-break cruise to Hamburg on April 6, 2022, from its home port of London Tilbury. The season will continue with sailings to the Norwegian Fjords and the British Isles throughout the spring, before heading to 88 different ports in the Arctic, the Baltics, the Canaries, Cuba, the Caribbean, Cape Verde, Greenland, Iceland, Scandinavia and St Petersburg by May 2023.

With itineraries aimed at the over 50s market, Ambassador’s first ship, Ambience, is designed to carry approximately 1,400 guests in 798 cabins, offering five restaurants, nine lounges and a swimming pool and spa. Evening entertainment plus fitness and leisure activities add to the traditional cruise experience.

The Ambience was previously called the Amy Johnson and sailed under Cruise & Maritime Voyages (CMV) before the company went into liquidation last summer. Several team members who previously worked with CMV now make up the Ambassador’s new management team.

“We are a traditional cruise line, in the sense that we don’t have rollercoasters or surfing on the back,” chair of the board of directors, Gordon Wilson, told Cruise Adviser yesterday.

“There’s room to breathe, to promenade and have a cocktail, and there’s a wonderful auditorium for shows.

“The ship is going through some dry dock changes between now and April 2022, mainly in improving emissions as we think the environmental element of cruising is really important going forward.”

More: Read our cruise line restarts list

The Ambience is being upgraded with emission reduction technologies to be IMO Tier III compliant prior to the start of the 2022 cruising season – meeting the rules due to come into force by January 1 2025 that aim to reduce nitrogen oxide emissions by approximately 70 per cent compared to Tier II standards.

Single-use plastic has been eliminated and new technology will be used to replace printed menus and shore plans with digital alternatives.

Health and safety will also be paramount, with all crew and guests vaccinated and tested for Covid-19 before boarding.

“We are hugely excited to launch the first British cruise line in over a decade,” said Wilson.

“Investment on this scale, and the launch of such a significant business as we emerge from the pandemic will make a significant contribution to the local economy and travel industry, particularly as we look to fill at least 100 jobs from the UK.”

Prices for a seven-night European cruise departing from London Tilbury start at £850 per person on a full-board basis. Detailed prices and introductory offers will be available in June 2021.

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