Reservations went on sale at 9am today (June 24) for Ambassador Cruise Line, the first British cruise line to launch in more than 10 years.
Ambassador is offering a mixed itinerary, no-fly programme from London Tilbury on its first ship Ambience, which carries 1,400 guests in 798 cabins and features five restaurants, two cafes, nine lounges, two swimming pools and a spa.
Ambassador’s inaugural 2022/23 brochure features 33 voyages, with itineraries including the British Isles, Norwegian Fjords, the Baltics, St Petersburg, Greenland, the Arctic, Iceland, the Canary Islands, Cuba, the Caribbean, Cape Verde and Scandinavia.
The maiden season begins on April 6, 2022, with a four-night cruise to Hamburg, which costs from £369 per person for a standard twin cabin.
Christian Verhounig, the chief executive officer of Ambassador, said: “There is huge, unfulfilled demand for no-fly departures and the type of experience we are offering with our brand-new British cruise line – premium-value and friendly service, smaller ships, traditional values and a company who really understands what their guests want.”
His comments are backed by research by the cruise line which revealed that 47 per cent of those who would consider a cruise say it is important to them to join one without having to fly to meet it.
Verhounig added: “It is a privilege to launch Ambassador’s first brochure and we believe that our guests will benefit from our inaugural season fares and offers.”
Aimed at the over-50s market, Ambassador is also offering two multi-generational cruises in summer 2022 with prices starting from £579 per person for a seven-night Fjordland voyage, departing August 6, 2022.
A total of 89 cabins are assigned to solo travellers at a supplement that is up to 70% cheaper than industry standards.