Ambassador reports busiest month of the year
30% of bookings have come from guests who also sailed in 2022
Ambassador Cruise Line has had its busiest month since the turn of year as guests jump on the lates market.
Approximately a third of bookings (30%) are from guests who also sailed in 2022. The company put the increased activity down to the growing popularity of no-fly options with guests preferring to drive to the port as opposed to flying, research showed.
“Our guests see a holiday as a necessity and not a luxury, and with many of them aged 50-plus and retired, the cost-of-living crisis is not affecting our core customer base as much as the working population,” explains Phil Gardner, Chief Commercial Officer, Ambassador Cruise Line. “Whilst we continue to offer a number of fantastic deals in the market, we’re also seeing that prices can go up in the lates market now and this is a marked change from the beginning of the summer season.
“Demand for our premium value, no-fly offering remains strong despite some forecasting a difficult year, with consumer confidence slowly but surely returning to the market. As a brand, Ambassador is perfectly positioned to cater for our guests’ needs and requirements and, whether it’s a short sailing or a bucket list longer itinerary, we’re confident we’ve got the perfect product to suit all tastes and budgets: all for the best value.”
Ambassador’s most popular seller of the last two weeks has been the 32-night Mediterranean Odyssey sailing out of London Tilbury on 16 October.
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