Andrea Stafford, the current trade sales director of Scenic & Emerald Waterways, is to join AmaWaterways in the newly created role of sales director for UK and Europe.
She will report directly into Jamie Loizou, managing director from October 2, 2023.
Stafford has previously held roles with MSC, Thomas Cook, Royal Caribbean and TUI Travel.
In her new role she will be responsible for developing new trade distribution channels and overseeing AmaWaterways’ agent focused strategy.
Jamie Loizou said “I’m delighted that Andrea will be joining the AmaWaterways team. The creation of this new role demonstrates our commitment to supporting and growing our sales partnerships in the UK and Europe. Andrea has fantastic experience within the industry, is well known and has the skills to help us in the next phase of AmaWaterways’ development. With a new ship in Egypt and Colombia launching in 2024 this is an exciting time to join AmaWaterways. I have no doubt she will prove a great asset and I’m very much looking forward to working with her.”
Andrea Commented “I’m thrilled about my new role and looking forward to working with Jamie and the team. AmaWaterways is a well-known and well-loved brand and has a reputation for being a great company to do business with. I can’t wait to play a part in ensuring that continues, whilst helping the business to grow.”
AmaWaterways’ four Business Development Managers will report into Andrea.