APT appoints new BDM for the Midlands

APT appoints new BDM for the Midlands

Robin Griffiths brings a wealth of trade experience having previously worked at brands such as Kuoni, Emirates and Gold Medal

River cruise, yachting and touring operator APT has appointed Robin Griffiths as business development manager for the Midlands.

He has a wealth of trade experience, having previously worked at brands such as Kuoni, Emirates and Gold Medal and will join the company next month.

Reporting into Brad Bennetts, head of sales and business development for APT and Travelmarvel, Griffiths will take responsibility for building the company’s relationships with key trade partners in the Midlands, identifying new business opportunities, managing third-party retail accounts and delivering quality and engaging training for local agents.

Bennetts said: “Having worked with Robin before, I know that he will hit the ground running, and his professionalism and intricate understanding of the travel trade will be a fantastic asset as we build awareness of our products and commercial opportunities for our valued agent partners.”

Griffiths added: “I am very excited to be joining APT at such an exciting time for the brand, and to raise awareness of the brands’ incredible product offerings still further in the Midlands.

“I am looking forward to helping existing trade partners to find even greater sales success, as well as introducing new agents to the myriad opportunities that APT and Travelmarvel can offer them and their clients.”

Robin’s appointment is the first step in APT’s recently announced trade team expansion, as the company ramps up its agent support. The 95-year-old business is prioritising the trade as it looks ahead to its centenary and beyond.

Read more: APT and Travelmarvel offer free flights



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