Arena River Cruises’ new flagship, the MS Arena, has been formally re-named with a ceremony on board and the appointment of gardening expert Helen Yemm as the ship’s godmother.
Delayed from 2020 due to the pandemic, the re-naming ceremony took place on the Dutch Waterways and was part of a cruise accompanied by Helen Yemm that also included a chance for guests to experience the once-in-a-decade Floriade Horticultural Expo.
Helen Yemm wrote the ‘Thorny Problems’ page in the Telegraph for 20 years and has contributed to several BBC gardening shows. A self-taught gardener who now lectures and occasionally opens her own garden to small groups, Yemm has also written a number of books about gardening, the latest being Gardening in Pyjamas.
Yemm is a regular face on Arena Travel’s programme of garden themed tours, which includes European river cruises as well as holidays by rail in the UK and abroad.
Managing director Steve Goodenough said: “Postponing our launch for two years due to the pandemic was frustrating, but we’re delighted to have had Helen on board with us last week for a special Floriade cruise and the re-naming ceremony. The MS Arena has so far proved to be a hit with both passengers and colleagues from the industry, with everyone being impressed by the product, particularly the service on board and warm, relaxed atmosphere.”
In May, Arena River Cruises launched its 2023 portfolio of cruises aboard the four-star MS Arena, with early bird prices available on all bookings made before June 30.