Customers of World Travel Holdings’ three UK brands – Six Star Cruises, Cruise118 and Rivervoyages.com – can now earn Avios points on their cruise bookings.
Avios is the reward currency of British Airways, Iberia and Aer Lingus and can be collected on hotel bookings and by shopping or renting a car with BA or one of its partners.
The Avios points can be obtained on cruise bookings with the World Travel Holdings brand providing they are a member of the British Airways Executive Club.
Members can earn three Avios points for every £1 spent. Points can then be exchanged to pay or part-pay for flights and cabin upgrades.
Alison Earnshaw, managing director of World Travel Holdings UK, said: “We are delighted to be partnering with the British Airways Executive Club to bring our cruise expertise to a new customer base.”
Adam Daniels, chief commercial officer of Avios, said: “British Airways Executive Club customers booking cruises can quickly and easily obtain enough Avios to book Club Europe and Club World reward flights.”