Azamara has unveiled its new trade partner programme, Azamara Alliance.
It features new tools designed to create a seamless experience for trade partners, including a new booking platform and an expanded contact centre.
“A priority in this new chapter at Azamara is to provide our valued travel partners with the best support and the most efficient experience possible,” says Patrice Willoughby, chief sales officer, international of Azamara.
“With the launch of our Azamara Alliance programme, it is our mission to support our travel partners and equip them with the tools, so we succeed together.”
Live training sessions for the new tools will be hosted in January 2023 to help travel partners familiarise themselves with the new booking platform.
As part of its commitment to the trade, the line has also announced it is investing in its UK-based sales team, with two new appointments.
Moira Gregson joins as business development manager and will work closely with the head of trade sales UK, Stuart Pearce, to develop and grow Azamara’s presence and performance in the UK. She has worked in the travel industry for over 25 years and has a proven track record of sales delivery and relationship building.
Natalie Holder is the new international marketing manager and will support Azamara’s global marketing team in Miami, as well as the in-market sales teams in the UK, EMEA, AUS and LACAR. Natalie has extensive experience in trade marketing, branding and graphic design.