Azamara sues Cox & Kings as land operator’s stock plummets

Azamara has filed a lawsuit against Cox & Kings in the US, alleging that the firm took payment from its passengers but did not pass the money on to local suppliers. The filing was made in the Federal Court’s Southern District of Florida. Azamara has ceased working with the company.

The news comes as the stock value of Cox & Kings, which was founded in 1758 and is headquartered in India, plummeted. In the last six month’s the company’s stock value has gone from 135.25 Indian rupees to just 2.4 Indian rupees, a more than 99 per cent fall.

Earlier in the week, Ravindran Menon, the company’s CEO and executive director, quit, citing poor health.

Azamara announced its deal with Cox & Kings in June this year revealing that it would be adding 1,700 bookable land tours on to its cruises. Other operators Azamara was working with included Micato and Perry Golf.

A statement from Azamara read: Following Azamara’s debut of the largest selection of pre-and-post voyages in the cruising industry in June, the brand is no longer working with Cox & Kings. This subset of land programs will be operated by other operators who have a known history with Azamara, and guests who are currently booked will still be able to enjoy these unique experiences. We are committed to bringing Destination Immersion® experiences to our guests and will continue to do so through our 1,700+ land program offerings.”

Cox & Kings have been approached for comment.

Sam Ballard

Sam Ballard is the publisher of CRUISE ADVISER and has been writing about the cruise industry for a number of years. His CV includes the likes of shipping magazine International Cruise & Ferry Review and the digital publication Cruise News. He can be contacted on:sam@cruise-adviser.com.

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