Carnival Corporation has aired its first ever Super Bowl advert, featuring a speech by President John F Kennedy.
The 60-second commercial puts all nine of Carnival Corporation’s brands together under the banner of ‘Come Back To The Sea’ and was directed by Wally Pfister.
The BBC reported that 114 million people watched the game, setting a new record for the the most watched event in history.
Most of the film was shot on Regal Princess.
John F Kennedy made the speech during the America’s Cup in 1962 where he made the point that “all of us have in our veins the exact same percentage of salt in our blood that exists in the ocean” adding that when we return to the sea we are returning from “whence we came”.
Arnold Donald, president and chief executive of Carnival Corporation, said: “We worked with true passion to bring this creative concept to life with reverence and elegance to strike a chord with consumers, and we are proud to share it on the world’s biggest stage.
“Our existing guests already know that each time they go back to the seas on one of our ships, it is a unique experience that helps them connect in a special way with themselves, family, friends and the world.
“We wanted to convey that same feeling with people who have never cruised by showing the magnificence of the sera and its special place in our lives, and why cruising is a great way to relax, reconnect and recharge.
“Our overall goal is to successfully share that cruising is not what some people think it is, and to debunk untrue common myths that keep people from taking a cruise.
“We want to start among those who haven’t cruised a conversation about why cruising is such a great vacation, at an exceptional value, and why cruising is an option to consider when planning a vacation.
“And, since we have nine distinctive brands that sail 100 ships to more than 700 ports around the world, we have a cruise that’s right for just about everybody.”