Celebrity launches Always Included concept
Cruise Adviser

Celebrity launches Always Included concept

The Celebrity Rewards programme will also double current points when selling balcony accommodation and above through to the end of February. 

Celebrity Cruises will now include wi-fi, drinks and tips under a new Always Included concept, which it says will simplify the luxury cruise experience.

“Everything we do at Celebrity is driven by the desire to redefine what today’s luxury looks and feels like, with experiences modern travellers want. With the launch of our Edge Series ships, Celebrity Edge and her brand-new sister ship Celebrity Apex, we tapped into a powerful ‘New Luxury’ culture – relevant, relaxed, design-focused and inclusive,” said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises. “Today, nothing is more luxurious than when things are extra simple and extra special.  We wanted to bring that big wonderful feeling of ‘everything is taken care of’ to life for our guests.”

“After this challenging year, ease and peace of mind have become even more invaluable commodities,” said Peter Giorgi, vice president and chief marketing officer of Celebrity Cruises. “People want to spend more time being inspired, not getting lost in a myriad of booking options. Our new ‘Always Included’ approach makes the purchase process simple and incredible – one decision and the wonder of a Celebrity cruise awaits.”

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Always Included includes: Unlimited Drinks (classic cocktails, wines by the glass, beer, sodas, specialty coffees and teas, juices and bottled water); wi-fi and daily gratuities. 

Celebrity is also offering the option to upgrade to one of two packages: Elevate, with unlimited premium drinks and shore excursions up to $200 per person, and Indulge, which includes the Elevate package and adds on unlimited streaming wi-fi and up to $200 per person in onboard credit.

All guests in The Retreat – Celebrity’s all-suite area – will receive the same amenities as the Indulge package at no additional charge.

Celebrity said that to support the launch of Always Included, it will launch a range of training assets for travel partners, such as webinars, including an evening series for those working from home or those with families, as well as a toolkit, available on Celebrity Central that will include a host of useful tools such as flyers, FAQs and videos, as well as personalised training and meetings delivered by sales team members.

The Celebrity Rewards programme will double current points when selling balcony accommodation and above through to the end of February.

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