Celebrity launches ‘a different view’ campaign

Celebrity Cruises has revealed the video footage for its new advertising campaign, A Different View, which will run on TV to highlight the company’s Caribbean sailings and destination experiences.

Celebrity has teamed up with British Airways to give agents the chance to win one of three luxury holidays to St Lucia, where the footage was filmed. The prize will include a seven-night Caribbean cruise and is for them plus a guest.

To be in with a chance of winning, agents can enter in the following three ways:

• Share or comment on the new Celebrity Cruises brand film and include #CelebrityLovesAgents and #ADifferentView (one entry to the prize draw)
• Every Celebrity Cruises sailing booked will receive two entries
• Every Celebrity Cruises sailing booked that includes British Airways flights will receive three entries

 The incentive will run from 7 October to 14 November 2016.

Sarah Harraghy, commercial sales director, Celebrity Cruises UK and Ireland, said: “We received some great feedback from agents following our 2015 European ‘A Different View’ brand film and we hope that this year’s Caribbean film will be just as inspiring for our trade partners. We hope to really highlight our commitment to bespoke destination experiences and are encouraging agents to get involved with this fantastic ‘trip of a lifetime’ incentive that will give them the opportunity to experience these amazing Caribbean islands first hand.”

The 90-second advert will premiere during the first ad break of Channel 4’s Gogglebox on Friday 7 October 2016.

For more information on the ‘A Different View’ brand film agents should visit www.cruisingpower.co.uk