To mark International Women’s Day (IWD) on March 8, Celebrity Cruises has announced that nearly a third of its bridge officers are female.
Across the sector less than 2% of mariners are women, but the figure rises to 32% among the line’s bridge officers.
To celebrate IWD the line is changing its ‘X’ logo to ‘XX’ across its social media channels for 24 hours. A spokesperson said the move honours the female chromosome and celebrates those who identify as female, adding: “This display is symbolic of the brand’s commitment to equality, advancement and the accomplishments of women and supports this year’s [IWD’s] #BreakTheBias international theme.”
The adapted logo will also be projected onto the line’s new ship Celebrity Beyond, which will make its debut in April, helmed by female captain Kate McCure. When McCue manoeuvres Celebrity Beyond from the Chantiers de l’Atlantique shipyard in France, she will become the first woman to helm an inaugural cruise ship sailing. Her nine-strong Bridge team during the inaugural sailing will also include four female officers.
McCue has made a number of record-breaking moves with the line. In 2015 she became the first and only American female ship captain, and on IWD 2020 she led the first all-female bridge and officer team of 26 women on board Celebrity Edge.
Celebrity Cruises have placed a keen focus on attracting more women to the industry and into leadership roles across the fleet. The line’s president and CEO Lisa Lutoff-Perlo said: “Looking back at how far we’ve come in six years is quite extraordinary, and speaks volumes to the leadership and shared vision of the talented men and women I work with every day.
“Now, we have incredible women from 19 countries and at all levels of maritime leadership to inspire girls in this awe-inspiring industry that opens up the world with the transformative power of travel. We are so proud to pioneer this path and keep at this work so everyone who dreams of a career on board a cruise ship – whether they identify as male or female – encounters a new standard across the seven seas.”
Celebrity Cruises has also taken part in an IWD broadcast on ITN, where Captain Kate and EMEA vice president and managing director Jo Rzymowska spoke to presenter Louise Minchin about the line’s approach to gender diversity.
Celebrity recently announced that it would be sailing year-round from the Mediterranean.