Celebrity unveils new ‘Nothing Comes Close’ brand positioning

Celebrity Cruises has unveiled its newest brand positioning, which comes under the tagline ‘Nothing comes close’.

The new positioning highlights the “inherent promise of a premium holiday that indulges the sense of curiosity, exceeds expectations, and offers experiences found nowhere else” the company said.

“Our guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel,” said Laura Hodges Bethge, President of Celebrity Cruises. “Our new brand position packages this feeling in a memorable and compelling way.”

“This isn’t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart,” said Michael Scheiner, Senior Vice President and Chief Marketing Officer, Celebrity Cruises. “The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”