CLIA selling cruise day: 2022 will be “defining year” for cruise industry

CLIA selling cruise day: 2022 will be “defining year” for cruise industry

Positive outlook for 2022 at CLIA’s selling cruise day in Southampton

2022 will be a “defining year” for the cruise industry according to Ben Bouldin, CLIA chair UK & Ireland and vice president EMEA at Royal Caribbean.

Bouldin made the comments at CLIA’s selling cruise day in Southampton today (November 4), the organisation’s first in-person conference since 2019. With 350 delegates and 45 cruise lines in attendance, the theme of the conference was #TogetherAgain.

He said: “We’re about to embark on one of the most defining years that the cruise industry has ever had. 2022 will see 16 new ocean cruise ships and 10 new river cruise ships: that’s a huge amount of capacity. The opportunity for 2022 is vast.”

Bouldin’s comments were backed by Jo Rzymowska, managing director of Celebrity Cruises, UK & Ireland.

She said: “Our audiences have lost out on many holidays. There is big demand for 2022 and beyond. We are seeing high prices and great demand.”

Jan Swartz, group president of Holland America Group, said that the pandemic would change cruising and consumer behaviour “forever” and that the industry had a “bright future ahead”.

She said: “Consumers are going to embrace travel even more passionately than they did in the past.”

Swartz also said that the Holland America Group had “used the pause to significantly elevate the guest experience”.

As well as prize giveaways from major cruise lines, other conference highlights included a raft of celebrity speakers, including former Love Island contestant Dr Alex George, who spoke about the importance of looking after your mental health, and Celebrity MasterChef’s first blind contestant Amar Latif, who got a standing ovation for his inspirational speech.

There was also a pre-recorded video interview with Wish You Were Here presenter Judith Chalmers.



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