Cruise Adviser and Widgety announce partnership

Cruise industry technology provider Widgety has announced that Cruise Adviser is to be its trade media partner, as the company continues to roll-out its game-changing solutions across the travel industry. 

Widgety, founded by Damian Gevertz, uses its innovative solutions to make it easier for cruise lines to keep travel agents up to date with their promotions, itineraries and ship information with solutions including Meet the Fleet and Brochure Rack.

Cruise Adviser, part of Waterfront Publishing, already provides six annual guides per year to 7,000 travel agents across the UK, as well as editorial services to much of the industry. The company will now provide the news to Widgety’s network of travel agents, which includes the likes of Hays, Clia UK & Ireland and Advantage Travel Partnership.

Claire Brighton, senior commercial manager at Advantage, said: “Widgety really is a great resource for travel businesses. Their products and services work for our larger regional members as well as our smaller sole traders. They can also support other partners we’ve engaged as a content provider of cruise information for new websites.  We are excited about new products they are bringing to market and being supporting this new business in developing innovative online travel solutions.”

Sam Ballard, co-publisher of Cruise Adviser, added: “The opportunity to provide Widgety with the news element of their product is a great chance for us to get fresh content into travel agencies on a daily basis. We are proud to have partnered with Widgety on their cutting-edge solutions to make travel agents’ lives easier.”

Damien Gevertz, owner of Widgety said: “Widgety has always been about providing simple solutions to complicated and sometimes tedious problems, and this News Module is a perfect example of that. We’re really enthusiastic about partnering with Cruise Adviser to make this happen. Travel agents can now go into Widgety and get free, up to date news for their website or intranet pages, without having to search for them on other websites. News can also include a video and high-res images, making them not only content-packed, but beautiful, as well.”