Cunard adds regional roles to sales team

Cunard adds regional roles to sales team

Savannah Fryer will cover the North of the UK while John Garbutt will cover the South

Cunard has introduced a regional sales team for the first time since 2020, moving two of its existing employees to field-based roles.

Savannah Fryer will cover the North of the UK while John Garbutt will cover the South. Both will report into James Scott, business manager, overseen by Tom Mahoney.

Cunard’s UK sales team now numbers 13 and includes trade operations, partnership development and business development.

Tom Mahoney said: “We are excited to now be able to provide a more tailored, personalised service for our agent partners, with dedicated regional support. We have listened, and our new approach reflects the feedback we have been receiving. The new field-based team will enhance training and engagement support with our existing partners, while also expanding our distribution to reach new agents who are looking to partner with us.

“Savannah and John join us at an incredibly exciting time, as our trade resources go from strength-to-strength, and we prepare for the imminent arrival of Queen Anne, the fourth spectacular Queen to join our fleet.”

The new regional-based approach is one of several trade-focused initiatives undertaken by the cruise line as it prepares for the 40% increase in capacity that Queen Anne will bring. Further details will be released shortly.

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