Cunard is offering fam trips to 160 travel agents in 2023, doubling its 2022 allocation.
The company ran four fam trips in 2022 and will run eight this year, including a three-night cruise from Barcelona to Rome on Queen Victoria and a seven-night sailing to Alaska on Queen Elizabeth.
The Alaska trip will be by invitation only, while agents can register for the others via the Shine Rewards Club.
Tom Mahoney, director of UK sales at Cunard, said: “We’re absolutely thrilled to have doubled the number of agents we’ll be hosting on our ships this year.
“Fam trips are always a fantastic opportunity for agents to immerse themselves in the Cunard experience and to really get a feel for what makes our brand so special.
“I’m sure agents who’ve never sailed with us before will have the time of their lives and might also be pleasantly surprised by the relaxed, playful and personable atmosphere on board.
“We know that once agents have sailed with us they feel a greater affinity with Cunard and that can only be a good thing for our brand and for our network of agent partners.”
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