Cunard launches new Shine Rewards Club Easter incentive for travel agents

Cunard has launched a new Easter incentive for travel agents, doubling all Shine points on eligible cruises.

The promotion, which launches today, runs until April 2 and requires agents to register and ‘play’ their Cunard Fare bookings to double Shine points.

Every 2025 Cunard Fare booking currently guarantees an agent 100 Shine points, meaning this Easter incentive allows agents to claim 200 Shine points per eligible booking.

Cunard’s Shine Rewards Club is a points-based loyalty and rewards scheme that offers UK travel agents Shine points for the bookings they make and training they complete.

It is also where agents can read the latest news about Cunard, including updates on Queen Anne.

The company recently launched a ‘New to Cunard’ area on Shine Rewards Club to support agents who are learning about the brand or would like a refresher. The content covers information on fare types and global destinations to example drinks menus, restaurant menus and the world-leading variety of on board entertainment.