Emerald Waterways to launch super yacht brand

Emerald Waterways will officially enter the yacht cruise market with
the launch of Emerald Azzurra.

The first vessel for the newly formed Emerald Yacht Cruises brand, the custom-built 100-guest, ocean-going super yacht will be launched in July 2021, sailing a series of 47 itineraries. 

The sailings, which are now on sale, will explore destinations including the Red Sea – Israel, Jordan and Egypt – and the Mediterranean – Greece, Montenegro, Italy, France, Cyprus, Turkey, Malta and Spain – offering guests an intimate, boutique yacht cruising experience. 

There will be three different bars and restaurant on board, while 88 per cent of cabins include a balcony. The yacht will feature an onboard wellness centre, three tenders and a Zodiac for shore landings. Emerald Azzurra also features a marina platform to allow easy access to snorkelling, paddle boarding or swimming . 

Like existing Emerald Waterways cruises, the price of a cruise with Emerald Yacht Cruises includes return flights, transfers, all tipping and gratuities, meals at breakfast, lunch and dinner with complimentary wine, beer and soft drinks at lunch and dinner, plus excursions and experiences. On shore, guests can enjoy EmeraldPLUS cultural experiences, a range of included EmeraldACTIVE excursions, and have the opportunity to book additional DiscoverMORE optional excursions. 

Joseph Grimley, director of trade sales, told Cruise Adviser: “The initial response from agents has been amazing. They really appreciate how exciting this new category of yacht cruising is and can’t wait to showcase it to their clients. They recognise that their loyal Emerald Waterways customers will engage with innovative Emerald Cruises products, along with other discerning clients seeking a more refined, exclusive cruising experience.” 

David Winterton, Emerald Cruises director of marketing and global brand curator, said: “We are thrilled to be introducing a new sister brand to Emerald Waterways. We have ambitious growth plans for the UK and can’t wait for past river cruise guests and new customers alike to join us on board our new ocean-going yacht. 

“At just 110m in length, we are excited to be offering an intimate experience on board, with just 50 cabins, and on shore due to the fact we will have access to small ports that large ships can’t access.” 

Anthony Pearce

Anthony Pearce is the co-publisher of CRUISE ADVISER. He can be contacted on anthony@cruise-adviser.com 

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