Explora Journeys to have world’s first Rolex store at sea

Explora Journeys is to open a Rolex store on its first ship, Explora I, the company has announced.

The Rolex store is the first time the luxury watch maker has had a store on a cruise ship.

Michael Ungerer, CEO Explora Journeys, said: “We are elated to be partnering with Rolex, a like-minded Geneva based Swiss luxury brand that very much shares our values and our long-term sustainable vision. It enables us to offer our discerning travellers the opportunity to purchase Rolex watches while sailing on board Explora I. We believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.”

The store will open on board Explora I on 17 July 2023, and will be available exclusively to Explora Journeys guest.