Former Princess PR director sets up own firm PR42

David Sanders, the former director of PR for Princess Cruises, has founded PR42, a new agency to support travel companies looking to bounce back after lockdown.

Sanders, who was made redundant from Carnival UK, has launched with offers including ‘no coverage, no fee’, meaning travel companies will not have no payments due unless they get press coverage.

Other services include media liaison, event management, copywriting and crisis communications.

Sanders said: “It wasn’t a nice feeling when I was made redundant but I fully appreciate how difficult the current situation is and was determined to do something positive in return.

“As someone who loved their time in the travel industry it hurts to see how badly it’s been affected. It occurred to me that I could offer support as everyone looks to get back on their feet, so we’ve worked hard to get PR42 up and running as quickly as possible.

“Given the devastating effects of Covid-19 we’re aiming to be as flexible as possible in terms of both what we offer and the prices we charge. We thought the ‘no coverage, no fee’ option would be particularly appealing at this time, as it’s a risk-free choice for those who select it. If we get press coverage for a travel business then their profile and bottom line get a boost; if we don’t then there’s no cost to them.” For more information go to www.pr42.co.uk.